I was born in Canada to a Jordanian family and grew up between Amman, Jordan, and Canada. Belonging to both Western and Eastern cultures, that experience shaped my worldview from the start.
At 20, I began my entrepreneurial journey while pursuing a degree in Communications and Media at York University. Founding II3STUDIOS, a Toronto-based video production company, aimed to serve corporations and organizations in the MENA region and North America, crafting content that resonates with third-culture audiences.
A few years later, I founded A-UTOPIA, a mission-driven creative agency that combines storytelling and tech to create media solutions for purpose driven businesses and institutions.
Aside from my two entrepreneurial ventures, I am currently pursuing my passion for filmmaking, in producing, writing, and directing—with a dedication to films centered around social and humanitarian themes.